Influence on customer’s thinking and behavior
USING AUDIO BRANDING!

Science Lab
«Neurocognitive study of musical expressions»
EUROPÄISCHE AKADEMIE DER NATURWISSENSCHAFTEN HANNOVER

Advantages for brand,
with unique audio identity:

Привлечение аудитории
Attracting a new audience that has required consumer qualities:
suitable expense strategies, impulsive spending
Сарафанное радио
Musical content as a tool of
«grapevine»:
consumer broadcasts addictive
audio identity of the brand, through conversation
Устойчивость бренда
Musical content brings durable brand image and doesn’t let compromise it:
in case of unpleasant brand situation occurs, audio identity helps to save the face manipulating senses and emotions associated with brand image

HOW AUDIO BRENDING WORKS:

  • satisfactory rating of the current brand image and the quality of target audience
  • brand image adjustment with the client: The analysis of advantages and disadvantages of brand image and its audience
  • brand new image development aimed at attraction new audience segment,
    approval of new strategy by client.
  • creative concepts of audio identity development
  • creating audio identity by our best authors
  • neurobiological studying of created content for correctness of exposure
  • revision and broadcasting
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